Diageo Philippines launched its first ever post-consumer glass recovery and recycling initiative to promote sustainability and circular economy last July 2023 in Bonifacio Global City, Taguig. The Diageo Harmony is part of Diageo’s Society 2030: Spirit of Progress initiative to reduce solid waste contribution to landfills.
This program is possible through the partnership with waste collection company, Basic Environmental Systems and Technologies, Inc. (BEST), and recycling partner San Miguel Yamamura Packaging Corporation (SMYPC).
The program collects empty and clean used glass containers, including Diageo empty product bottles, through various collection points across BGC. These are then sorted and consolidated by BEST and will later on be returned to SMYPC’s Manila Glass Plant for recycling. The used glass containers will be broken into cullet and will be used as inputs for manufacturing new glass containers as part of its circular economy program
“The handover of 2 Metric tons of collected used glass containers marks an important milestone of Diageo Harmony. Collecting 2 Metric Tons of used glass containers for recycling from residents of BGC in over a 14-week period only shows that consumers are looking for ways to help the environment in whatever way they can,” said Rajesh Joshi, General Manager of Diageo Philippines. He further states, “This program wouldn’t have been possible without the strong partnership with the leadership teams of BEST and SMYPC, and we believe we can make this bigger and bolder with more partners joining the initiative.”
The ambition for Diageo Harmony is to expand this further to other companies, customers and partners to further extend the reach of this sustainability effort to more cities and geographies in the country.