“Tanduay will be celebrating its 170th anniversary in 2024 and we wanted a strong, confident, and hardworking personality to represent the brand. Like Tanduay, Julia has weathered many challenges in her career and has emerged happy and successful,” the brand said in a statement.
The actress is also considered a style icon and is one of the most-followed Filipino celebrities on social media, with 11.4 million followers on Instagram as of this writing. As the 2024 Tanduay Calendar Girl, Barretto is also scheduled to appear in the brand’s promotional events and materials in the coming year.
|The World’s Number 1 rum, Tanduay!|
“2024 is a big year for Tanduay as it celebrates its 170th anniversary. We have lined up activities that will showcase the brand’s evolution, how it captured the hearts of Filipinos, and how it is now also gaining the attention of rum aficionados in the biggest cities in the world. Julia is going to be a part of these major events,” Tanduay said.