Tuesday, December 10, 2019

UNIQLO x Marimekko Limited Edition Collection

UNIQLO recently launched its second limited edition collection with the Finnish design house Marimekko last November 29. The first collection designed jointly by the two companies was a sensation when introduced in spring last year. The 2019 Fall/Winter collection celebrates Finnish winter traditions and augments women's offerings for the first time with items for girls and babies.

"We are very excited to introduce our second limited edition designed in collaboration with Marimekko, following the success of our 2018 Spring/Summer collection," said Yuki Katsuka, Head of Research & Development of UNIQLO. " I am also pleased to see Marimekko prints and colors on such UNIQLO LifeWear as cashmere, UltraLight Down and HEATTECH for the very first time. What a beautiful way to stay warm in the coming winter months, while celebrating a touch of Finnish tradition." 

"Following the positive reception of our first limited edition collaboration collection with UNIQLO in spring 2018,we are thrilled to collaborate with UNIQLO again for Fall/Winter 2019. The new limited edition collection features Marimekko's bold prints and colours in winterly wardrobe essentials made for all. We believe that together with UNIQLO we have been able to create something truly special for our customers and can't wait to see this new line bring joy to the people's daily lives around the world," says Tiina Alahuhta-Kasko, President and CEO of Marimekko.

The latest collaboration includes several new women's items designed specially to showcase some of Marimekko's most recognizable prints such as;

Kivet (stones), designed by Maija Isola in 1956
Tasaraita (even stripe),designed by Annika Rimala in 1968
Siirtolapuutarha (city garden) designed by Maija Louekari in 2009

The bold and colorful Marimekko prints will be featured on the first Ultra Light Down Cocoon Coat, Wool Cashmere Hoodie, shirt dresses and jumpsuits. Also new are items for girls and babies for perfect pair coordination. The collection includes great accessories, among them leggings for babies, knitted accessories and HEATTECH socks. Have you seen this collection? What is your favorite?

No comments:

Post a Comment