UnionBank launches gamified program for millennials
its continued quest to offer unique and diverse products tailor-fit
to the needs of the banking public, Union Bank of the Philippines
(UnionBank) has again launched something revolutionary: the first
gamified card program in the country. Called PlayEveryday, this
gamified program targets millennials with adulting challenges. It
aims to make the banking experience fun, easy and rewarding. The
program allows millennials to apply for either a debit or credit
card, or both.
the PlayEveryday Card, millennials can choose their avatar that suits
their personality (12 avatars available) then rise from the ranks –
from a Rookie to a Hall of Famer and get bonus points for every
milestone. Secret features can be unlocked when they reach high-level
ranks. They can also join the leaderboards which, just like a game,
offer bragging rights to the players.points from their card
purchases, from downloading the UnionBank Online app, signing up for
another PlayEveryday card and more.
they have collected enough Play points, they can enjoy reward items
instantly via UnionBank Online.