Last Saturday, November 4, I was invited at the #TLCFest2017 held at Bonifacio High Street. I was there as early as 11 in the morning and was able to witnessed this year’s TLC Festival celebration of all things Filipino, showcasing the best that the Philippines has to offer. I never expected a huge number of people that will be joining this event. Maybe because it was Saturday, it was a perfect day for families or group of friends to simply go out and enjoy the said event.
The festival was made possible with 16 key sponsors including Go Daddy, BPI, Taiwan Tourism Bureau, Golden Fiesta, Sunburst, and Arla, saw 30% more footfall and 50% more pre-registrations (vs 2016) who were star struck and mobbed the stellar celebrity line-up featuring Cake Boss Buddy Valastro and celebrity chef Luke Nguyen.
Themed "Go Lokal", the festival celebrated all things Filipino!
Revel in gastronomical experiences, timeless entertainment, and a stellar celebrity line-up! Some got the chance to meet and take "selfies" with some of TLC’s most popular celebrities –America’s all-time favourite baker Cake Boss Buddy Valastro and celebrity chef Luke Nguyen!
Featuring social media host and local influencer Kryz Uy, the festival welcomed special guests from Discovery Channel's You Have Been Warned Asia (Ramon Bautista, Angel Rivero, Jun Sabayton, Ra Rivera, Lourd De Veyra) and KC and Troy Montero from Worst Vacation Ever. The festival reached a digital audience of nearly 12 million and generated 250K in digital engagement. Follow TLC Southeast Asia on Facebook and Instagram for more updates.