Understanding the significance and value Filipinos give to their personalization and connections with friends and family, Nutella rolls out its #YourNutella campaign in the Philippines to help highlight personalization and strengthen relationships by empowering everyone to pay tribute to everyone we consider special. This is also Nutella's way to express gratitude to their customers' unwavering loyalty to the brand and making Nutella a part of their lives.
Fresh from the success of #YourNutella in Europe, Middle East, and some parts of South East Asia, the Philippine campaign aims to get people to strengthen their connections with one another, highlight Nutella's involvement and value in their lives, and get people to share their stories through the @NutellaSEA Instagram handle and YourNutella.
"For many, Nutella has been a huge part of their childhood, as they enjoyed the spread at breakfast. We recognize the role we played in their lives growing up, and thought it would be great for us to say thank you to our customers for their years of support," says Fabian Heymer, Brand Manager for Nutella SouthEast Asia. "Everyone's name is unique and we are at an age when personalization is vital, just like our friendship and relationship with our fans and we hope that our #YourNutella campaign would convey our gratitude for their support."
If you want a Nutella jar label with your name on, heres how..
|Step 4: #YourNutella|
Starting May 14, around 40 participating supermarkets in the Philippines will carry the name label standees, with selected stores running promotionl events for everyone to get their own name labels. Everyone will be able to purchase 350g jars of Nutella at PHP 279.00 and have the option to personalize your jar at the Nutella factory on site.
The YourNutella .com website is available for use in the Philippines starting May 16. This will allow everyone to customize their own labels and have them sent through snail mail to their address.